Why British broadcasters can't afford to ignore niche sports enthusiasts any longer

10th January 2020

While traditional sports such as football, rugby and cricket remain popular among UK audiences, in recent years, we have seen an increasing number of Brits gaining an interest in alternative or niche sports. Thanks to the internet it’s not uncommon for people to be fans of everything, from korfball to handball, and now there are more than 13 million NFL fans in the UK.  Click here to read more.